PBS Objectified – Apple’s Industrial Design

A clip from the 2009 documentary “Objectified” about industrial design. Here, the design guru at Apple Computers, Jonathan Ive talks about the Mac, and specifically the Unibody design of the MacBook/MacBook Air & MacBook Pro. (5:50 min)

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2 Responses

  1. CS says:

    That Apple store seems HUGE…! May be even a few times bigger than our biggest one in Sydney.

  2. shapeshift says:

    It must be the NYC store… The one in SF is not big but has 2 floors. Actually, we have a few Apple stores in San Francisco since we are in the heart of Apple territory.

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